by Steven Werley | Jun 26, 2019 | Business & Marketing, Personal & Life |
It was a Sunday morning and the previous day I had just bought fresh blueberries and bananas. I thought, “What a perfect morning to make pancakes.” Now, I’m not necessarily a horn tooter, but I make some damn good pancakes. That’s all thanks to my grandmother’s...
by Steven Werley | Jan 24, 2019 | Business & Marketing, Personal & Life |
Let’s be honest. Creating customer avatars isn’t the sexiest thing to do in business. However, if you do, you can make your bank account a whole lot sexier. That’s right. One of the essential pillars in starting a business is developing accurate and relevant avatars...
by Steven Werley | Jan 7, 2019 | Business & Marketing |
Anyone that converses with me about business books knows my favorite one is, “How to Win Friends & Influence People” by Dale Carnegie. So if you think I’m bashing Carnegie or claiming to be better, I can assure you I’m not. Carnegie uses the book to explain...
by Steven Werley | Jan 1, 2019 | Business & Marketing |
In the wonderful world of Digital Marketing and WordPress, there seems to be a certain disconnect between the web developer/designer and marketing experts. Why is this? Well, because truth be told quite a few freelance professionals and even agencies tend to niche...
by Steven Werley | May 10, 2017 | Business & Marketing |
Every piece of a sales funnel is important, but without an effective tripwire, you might as well throw in the towel. If you’re sitting here asking, “What the heck is a tripwire?!” you came to the right article. What is a tripwire? A tripwire is a...
